Shelby Ligon is our Business Operations Director for many reasons – chief among them, her deep integrity, compassion, and unwavering commitment to helping others. Our missions are aligned: we’ve walked through adversity, we understand the importance of balance, and we believe in doing mental health right. Shelby is deeply invested in both what we do at Spectrum – and how we do it.

Whether she’s teaching students and managing their growth, collaborating and leading on SEO and branding campaigns, handling fast-paced client relations, running the operations of a skydiving center (yes, that’s real), or supporting CEOs in their business happenings, Shelby has consistently shown up with calm, grounded leadership and a systems mindset.

Shelby ensures that our values show up in our systems, our communication with our clients and each other, and our day-to-day workings. With a background that spans education, marketing, leadership, and client services, she brings a rare combination of heart, humor, and operational brilliance to her role. She started her education in psychology, and with unwavering curiosity about how people and systems work, she expanded into developing business acumen with the determination to solve problems and make things work better – for people, with heart, and more effectively and efficiently for the systems that support those humans.